ABOUT
COQ was born as a way of life where you can take a deep breath in nature.
It is meant to convey the idea of "breathing" comfortably in body and mind.
Based on the theme of Hokkaido's nature, the source of director Kanako Kajiwara's creations, and with a design concept of color healing and circular life, the brand is committed to creating environmentally friendly products in order to promote an ethical lifestyle.The brand's products are characterized by delicate visual expression and a high-quality feel on the skin.
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~~English~~
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2026 Spring/Summer
CONNECTION
Whether spending time in nature or in the city,
by immersing ourselves,
new insights emerge.
Sometimes it's touching the soil, enjoying cooking amidst the light filtering through leaves,
painting, weaving,
or organizing digital work—
various sensations intersect, and thoughts take shape.
Elements combine according to the heart's desire,
from what exists to what will be.
Textiles that evolve based on connections are born.
We propose versatile multi-wear that allows you to enjoy styling with a spontaneous feeling.
2026 Spring/Summer
FARMING
To face the earth.
What is necessary for life.
Wisdom and good old customs continue to exist in the field work of plowing and cultivating crops.
The colors change to suit the environment and the shapes can be combined in a variety of ways, reinterpreting work clothes to make them easier to move in and use.
New uniform x natural
This is from COQ.
Director / Designer
Kanako Kajihara
As a textile designer, she works with factories in Japan to create unique textile designs that pursue color healing and texture. She started COQ, based on the theme of living a life of deep breathing in nature. She pursues an ethical lifestyle that considers the future and creates designs that reuse leftover yarn and fabric. She is also involved in branding work as a creative director in various fields such as fashion and space, and is connecting manufacturing that combines Japanese tradition and innovation to the global market.
Born in Sapporo, Hokkaido. Graduated from the Department of Dyeing and Weaving, Faculty of Design, Tama Art University. After working at Issey Miyake Textile Planning Co., Ltd., he moved to the UK and completed a Master's degree at the Royal College of Art Fashion & Textile Course. Founded KAJIHARA DESIGN STUDIO in 2006.
